Practical Sustainability Support for Businesses
Sustainability can mean very different things to different organizations. For some, it’s about operating more efficiently. For others, it’s about reducing waste, meeting customer expectations, or formalizing values the company already believes in. At RMA, we recognize that there’s no single definition of sustainability, and no one-size-fits-all approach that works for every business.
Our role is to help companies take practical, realistic steps toward sustainability that align with their goals and how they actually operate. We focus on simple programs, clear direction, and achievable improvements that make sense in the real world. If you’re looking for a grounded, business-first way to approach sustainability without overcomplicating it, we’re here to help.
Sustainability can feel vague or overwhelming, especially when there’s pressure to “do something,” but no clear sense of what actually makes sense for your business. Without a practical approach, sustainability efforts often stall out or turn into feel-good ideas that never get implemented.
At RMA, we help organizations take a grounded, realistic approach to sustainability. That may include defining simple sustainability goals, developing internal policies or mission statements, identifying practical efficiency or waste-reduction opportunities, or helping formalize programs like recycling or resource management. The focus is always on actions that fit your operation and can actually be maintained.
If you’re looking for a straightforward, business-focused way to approach sustainability, without chasing trends or overcomplicating things, we’re here to help. We’ll help you clarify what sustainability means for your organization and put practical steps in place that support your goals and make sense in the real world.

The Short Version: We talk. You tell us what sustainability means to your organization, what’s driving the conversation internally or externally, and what you realistically want to achieve.
Every sustainability engagement starts with a conversation. That might be a phone call, email exchange, or Teams meeting. We want to understand what’s behind your interest in sustainability, whether it’s customer expectations, internal values, cost savings, competitive positioning, or a mix of all of the above.
Some organizations already have sustainability ideas in mind. Others know it’s something they should be thinking about but aren’t sure where to start. We help bring clarity to that early stage by talking through goals, constraints, and what sustainability could realistically look like for your business.
This step sets the direction. It helps ensure your sustainability efforts are intentional, aligned with your operations, and focused on outcomes that actually matter to you.
The Short Version: We help you understand where you are today and where practical sustainability improvements actually make sense.
Once goals are clearer, we look at your current baseline. That includes how your operations run, what environmental requirements apply to you, and what practices are already in place, whether formal or informal.
Sustainability starts with doing the basics right, so we factor compliance into the conversation without making it the sole focus. From there, we look more broadly at opportunities such as operational efficiencies, waste reduction, resource use, and simple process improvements that support both sustainability and business performance.
The goal isn’t to identify everything you could do, but to identify things that are realistic, achievable, and worth the effort for your organization.
The Short Version: We help turn sustainability goals into simple, practical actions and programs.
With priorities identified, we help put structure around your sustainability efforts. This may include developing a sustainability mission statement, outlining goals and focus areas, defining responsibilities, or documenting practical initiatives your organization is committing to.
In many cases, this looks like helping formalize things such as recycling programs, waste reduction efforts, basic resource management practices, or efficiency-focused operational changes. We may also help identify ways to track progress at a high level without creating unnecessary reporting burdens.
What you receive is tailored to your needs. It might be a written sustainability framework, internal guidance documents, checklists, or simple tracking tools. The emphasis is always on clarity, practicality, and follow-through.
The Short Version: Sustainability isn’t static. We help you adjust and evolve your approach over time.
As your business changes, expectations shift, or new opportunities come up, your sustainability approach may need to evolve. We can help you revisit goals, refine programs, or think through next steps when sustainability becomes more important to customers, leadership, or employees.
Some clients engage us for a short-term effort to get things started. Others check in periodically for guidance as their sustainability efforts mature. Our role stays flexible and advisory.
The focus is on keeping sustainability grounded, credible, and aligned with how your organization actually operates, not turning it into a burdensome or performative exercise.
Practical guidance and simple programs that help your organization take meaningful, realistic steps.
We help you define what sustainability means for your organization and what you’re actually trying to achieve. This may include sustainability goals, focus areas, or a clear mission statement that reflects your values and business priorities.
Sustainability starts with doing the basics right. We help ensure your sustainability efforts are grounded in compliance with applicable environmental requirements, so your program is real, defensible, and not just messaging.
From recycling initiatives to waste reduction or basic resource management efforts, we help you identify and formalize sustainability actions that make sense for how your organization actually operates.
We help create straightforward sustainability policies, internal guidance, or procedures that explain what your organization is doing and why, without overcomplicating things or creating unnecessary documentation.
Where it makes sense, we help set up basic ways to track progress and assign responsibility, so sustainability efforts don’t fade away after launch or rely on one person’s memory.
Sustainability priorities change over time. We provide flexible, advisory support to help you revisit goals, adjust programs, or think through next steps as expectations, operations, or resources change.
Our sustainability support is built for organizations that want to take practical, realistic steps toward doing better environmentally, without turning sustainability into a massive or performative initiative. We’re a great fit for you if:
✓ You want a clearer definition of what sustainability means for your organization, not a generic or one-size-fits-all approach.
✓ You’re looking to take practical steps like improving efficiency, reducing waste, or formalizing simple sustainability programs.
✓ You want sustainability efforts that are grounded in real operations and built on a solid compliance foundation.
✓ You want guidance on what’s realistic to implement and maintain, rather than chasing trends or lofty goals.
✓ You manage one or more facilities and want a consistent, common-sense approach to sustainability across your organization.
✓ You want sustainability efforts that complement your existing environmental compliance programs, not compete with them.
We’ve worked with organizations across many industries to help them take meaningful, achievable steps toward sustainability that align with how their businesses actually operate.
If you’re looking for a grounded, business-first approach to sustainability that’s credible, manageable, and built to last, there’s a good chance we’re a strong fit.
What does “sustainability” mean, and how does RMA define it?
Sustainability means different things to different organizations, and we don't pretend there is one universal definition. At RMA, sustainability is about making practical, credible improvements that fit your operations. That might mean reducing waste, improving efficiency, tightening up resource management, or formalizing values you already believe in. We keep it business-focused and realistic. The goal is steady progress you can maintain, not a flashy program that fades after a few months.
Do we need to be doing sustainability, or is this optional?
Sustainability is not a legal requirement, it's a business decision. You might pursue it because customers are asking questions, leadership wants to be more intentional, or you see opportunities to cut waste and run a tighter operation. If sustainability feels like a distraction right now, that is okay. We help companies that want to do a little better without going overboard, and we meet you where you are.
How is sustainability different from environmental compliance?
Compliance is the baseline. It is the rules you have to follow. Sustainability is what you choose to do beyond the minimum, like reducing waste, improving efficiency, or formalizing responsible practices. We keep these connected on purpose. A sustainability program is not very credible if basic compliance is messy. If you have compliance gaps, we can help address them, but we do not sell sustainability as a compliance service. Think of compliance as the foundation, and sustainability as the next layer.
What sustainability services does RMA actually provide?
We focus on practical, advisory support that helps you turn good intentions into something your team can actually keep up.
That often includes:
Clarifying what sustainability means for your organization
Helping set realistic goals and priorities
Drafting sustainability mission statements, internal policies, or simple program plans
Identifying opportunities like recycling, waste reduction, resource management, and operational efficiencies
Setting up light tracking and accountability where it makes sense
Ongoing guidance as goals evolve
We are not trying to sell you a massive transformation to how you operate. We are here to help you build a sustainability program you can maintain.
Do you help with ESG reporting, carbon accounting, or net-zero plans?
Usually, no. Our sustainability work is intentionally simpler and more operational. If you need highly technical carbon accounting, investor-driven ESG reporting, or a full net-zero strategy, that is a different kind of engagement than what we typically deliver. What we do well is helping companies create credible, manageable sustainability programs that fit real operations. If you are not sure what bucket you are in, we can talk it through and point you in the right direction.
How much does sustainability consulting cost?
It depends on what you want to accomplish and how formal you need things to be.
Cost usually comes down to:
How defined your goals already are
Whether you need help writing policies or building simple programs
How many sites or departments are involved
How much tracking or internal accountability you want
Whether there are compliance issues that need to be addressed first
After an initial conversation, we can give you a clear scope and a realistic range so you can make a decision without guessing.
How long does it take to build a sustainability program?
Most practical sustainability programs can be outlined and launched in months, not years. If you are starting with a few focused initiatives, like waste reduction and recycling, it can move quickly. If you want something more structured across multiple locations, it takes longer because alignment and consistency matter. We keep the process simple: define goals, identify realistic opportunities, build the basic program structure, then support you as it evolves.
What does RMA’s sustainability process look like?
We keep it straightforward:
1) Clarify what sustainability means to you and what you want out of it
2) Understand your baseline and identify realistic opportunities
3) Turn ideas into simple programs, documentation, and responsibilities
4) Provide ongoing guidance as priorities change and the program matures
Compliance is woven in as a foundation, but the focus stays on practical, maintainable improvements.
Do you provide templates and policies, or do you customize everything?
We do not believe in dropping a generic template on your desk and calling it done. We can absolutely provide structure and examples, but we tailor the final policies and program documents to how your business actually operates. That is how you get something people will follow. The goal is plain-language guidance that fits your team, not a glossy document that lives in a folder.
Can you help us pick a few sustainability initiatives that won’t overwhelm our team?
Yes, and that is often where we start. Most sustainability programs fail because the goals are too big, too vague, or too hard to maintain. We help you choose a small set of initiatives that are realistic for your staffing, operations, and budget. That might look like tightening waste handling, launching a recycling program that actually gets used, or setting simple targets around resource use. Small wins build momentum and credibility.
Do you work with multi-site organizations on sustainability?
Yes. Multi-site sustainability is less about big announcements and more about consistency. We help you set a common direction and shared expectations, then allow room for site-specific realities. If you already have environmental programs in place, sustainability can plug into that structure. If things are inconsistent across sites, we can help you standardize without making it heavy or corporate.
What if we already have a sustainability program, but it’s gone stale?
That is common. A lot of companies start strong, then priorities change, champions leave, or nobody is sure what to do next.
We can help you refresh the program by:
Reconfirming goals and what matters now
Simplifying anything that is too complicated
Reassigning ownership so it is clear who does what
Updating documentation and light tracking
The aim is to make the program usable again, not to rebuild everything from scratch.
Will you help us communicate sustainability internally or to customers?
We can help you write and organize the basics, like a mission statement, internal policy language, or a simple description of what you are doing and why. We keep the tone grounded and credible. No hype, no grand claims. Just clear communication that matches what you are actually doing. If you need full marketing campaigns or public-facing ESG reporting, that is usually outside our typical scope, but we can still help you get the foundation right.
Are we the right fit for RMA’s sustainability support?
You are a strong fit if you want practical sustainability that complements your operations and existing compliance work.
We work best with teams that want to:
Do better without going overboard
Reduce waste or improve efficiency
Formalize values and expectations
Build programs that are manageable and maintainable
If you are looking for a full-scale net-zero transformation, complex reporting, or a highly technical sustainability analytics program, we may not be the best match. We will be straightforward about that in the first conversation.
What do you need from us to get started?
To get started, we mainly need to understand your goals and what is already happening today.
Helpful items include:
Any current sustainability initiatives, even if they are informal
Stakeholder drivers (customer questions, leadership priorities, corporate expectations)
Where you see obvious opportunities (waste, recycling, resource use, efficiencies)
A quick sense of how solid your compliance foundation is
From there, we define a realistic scope and next steps without pressure.
Hey there, I'm Doug Ruhlin, the guy who kicked off Resource Management Associates back in '92 and now lead the team at our Wilmington, NC office. I always liked being outside as a kid, so it seems...
Hey! I'm Chris Ruhlin, your go-to environmental consultant and the Team Lead at RMA's Delaware Office. Most days, you'll find me out and about, working closely with our clients, guiding them through...
Hello! I'm Dennis Ruhlin, the mastermind behind Business & Technical Development at RMA and the leader of our New Jersey Office. Since diving into the RMA world in 2012, I've been all about...
Hey! I’m Tate Hunter, and I’m one of the main folks behind what you see, read, and experience on this site. From building training programs to writing explainer content to helping shape the tools...
If you’re interested in doing more from a sustainability standpoint, but want to keep it realistic and grounded in how your business actually operates, RMA can help. We work with organizations to define sensible sustainability goals, identify achievable improvements, and put simple programs in place that make a real difference without overcomplicating things.
When you fill out the form, a real person from our team will reach out to learn about your organization, answer your questions, and talk through what a practical sustainability approach could look like for you. No sales pressure, no canned responses, and no endless follow-up emails. Just honest guidance from professionals who focus on real-world environmental programs.
We know sustainability can feel vague or overwhelming. Our job is to help you approach it in a way that’s credible, manageable, and actually useful for your team.
We’ve worked with organizations across a wide range of industries to help them think more intentionally about sustainability, take realistic steps forward, and build programs that are credible and manageable. Scroll below to see how other companies have partnered with RMA to approach sustainability in a way that actually fits their operations.
★ ★ ★ ★ ★
I first met Doug of RMA in 2002 when I attended an environmental course he developed for the National Ready Mixed Concrete Association. Doug’s ability to effectively communicate and explain the voluminous environmental regulations pertaining to the concrete industry is remarkable. He is truly a gifted speaker and teacher. If you are new to the industry or the environmental field, I strongly recommend participating in Doug’s courses. Since then, we’ve worked together on several projects including an NPDES permitting, and most recently, further development of the Green-Star EMS Program at NRMCA. Doug’s passion, experience, and insight are always welcomed assets on any environmental project.
Ryan Sewell
US Concrete
★ ★ ★ ★ ★
I’ve known Doug of RMA for over 4 years and have seen him tirelessly and passionately promote best management practices to the industries and good stewardship of the environment while exhibiting a refreshingly honest and compassionate concern for the business. It does not take long for one to see and feel Doug’s enthusiasm and commitment when talking to him or hearing him educate a group on the subject of environmental compliance. He manages to do this while helping the end user accomplish this sometimes incompressible task economically. Having hired RMA to assist with decoding the mass of sometimes confusing and contradicting US EPA and state DEP regulations, I can say with confidence that they know our industry very well. I heartily recommend RMA and Doug Ruhlin for anyone needing professional and ethical council with environmental compliance.
Owen Blevins
Mid-Atlantic Concrete Equipment
★ ★ ★ ★ ★
Simply put, as a consultant to the ready mixed concrete industry, Doug Ruhlin and the staff of RMA are one of the foremost authorities in terms of environmental regulations, permits, and responsibilities.
Gary Mullings
National Ready Mixed Concrete Association
★ ★ ★ ★ ★
Doug Ruhlin has significantly helped bring sustainability to the concrete industry. The first work we did together was on the NPCA Sustainability Committee. His impact was immediate and positive. Doug brings a holistic view of sustainability. I would ask Doug to explain a concept to the committee and he would arrive prepared and armed with a PowerPoint presentation. He is great communicator and possesses a wealth of knowledge on sustainability and environmental affairs. I hope to continue working with Doug for many years as we continue our good work with the committee.
Claude Goguen
National Precast Concrete Association
★ ★ ★ ★ ★
Doug of RMA has prospered as an environmental consulting firm by seamlessly combining his experience as an educator with his expertise as a respected environmental professional to analyze and communicate complex technical issues to both company management as well as the general public. This unique talent has helped cement Doug's reputation as THE environmental voice for the construction materials industry.
John Hayden
Society for Mining, Metallurgy and Exploration
★ ★ ★ ★ ★
I have come to know RMA through our affiliation with the New Jersey Concrete and Aggregate Association. I continue to be impressed with their knowledge and professionalism. Perhaps more importantly, their passion for our industry and the work that he does is unparalleled. I do not hesitate recommending him for your environmental needs.
Ken Yuhas
Grace Construction Products
★ ★ ★ ★ ★
I have known Doug Ruhlin of RMA for nearly 20 years. RMA has been a leader in the environmental arena for all of that time. They're intimately versed in the key environmental issues that affect aggregates and concrete producers; they know the laws, regulations and both industries thoroughly. RMA has helped steer the formulation of new regulations and they have helped to direct industry's response to the current and new regulations - in multiple states. I would not acquire an existing operation or start a greenfield plant or quarry without consulting Doug.
Tarek Khan
BASF
★ ★ ★ ★ ★
I've worked regularly with RMA since 2018. The team is outstanding and every interaction has been positive. They have a legacy of industry expertise already built and they're constantly exploring new ways to help clients.
Travis Keener
Hydration Engineering, PLLC
★ ★ ★ ★ ★
RMA has provided consistent and reliable support for all environmental matters brought to them. They can be both to the point or really dig into the issue depending on what is needed. Highly respected!
Bryan Wigginton
CalPortland
★ ★ ★ ★ ★
After an extensive search, our firm hired RMA to educate our team on industry environmental best practices. Doug and his team were very thorough in their presentation and supporting documentation, and gave us a real world expectation of what we should be mindful of regarding reclaiming, slurry water, pH levels, permitting and other topics. I would highly recommend RMA to any company interested in understanding the important elements of environmental compliance, sustainability and those interested in positioning themselves as leaders in environmental stewardship.
Owen Blevins
Mid-Atlantic Concrete Equipment
★ ★ ★ ★ ★
I've had the privilege to work with RMA on multiple occasions. I cannot recommend them enough. In the complex, ever-changing world of environmental management - they help make it digestible. Everyone there is incredibly approachable and has a wealth of knowledge. Once you work with them, you won't want to work with anyone else.
Jacob Canale
Silvi Materials
★ ★ ★ ★ ★
We have been using RMA for several years. They always go above and beyond our expectations.
Phillip Hudson
Cumberland Supply
★ ★ ★ ★ ★
Could not ask for better support! RMA should be your choice as well!
Bryan Wigginton
CalPortland
★ ★ ★ ★ ★
Wonderful staff. Provides detailed explanations in a manner that is easy to understand. Quick to respond.
Susan Allen
Shore Sand and Gravel
★ ★ ★ ★ ★
A great consulting company.
Patrick Buster
Braen Stone Company
★ ★ ★ ★ ★
RMA will provide the support you need. If they do not know it already, guaranteed they will do the research. Highly recommended!
Bryan Wigginton
CalPortland
★ ★ ★ ★ ★
Doug and his firm consistently offer the highest quality of environmental services in the ready mixed concrete industry.
Frank Cavaliere
National Ready Mixed Concrete Association
Whether you need help with a single requirement or want to hand off your entire environmental program, we get it done right, the first time. You'll feel protected, confident in your company's regulatory standing, and ready for whatever comes next.
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